FCIAC Football Blog

By Tim Parry

Sean Patrick Bowley has an interesting feature today in The Post about Trumbull running back/defensive back/athlete Richie Edwards.

If you subscribe to the Post (which I no longer do) or picked it up at the newsstand (which I didn’t because I haven’t left my house today), you probably read it.

If you went to connpost.com’s home page, you probably missed it. You’d have to use the site’s local search, or tab down to High School Sports, to find it. And that’s not a good thing.

Yeah, I edited a few pieces for my day job about how the home page isn’t relevant anymore, and SEO is. But when your local newspaper’s Web site buries the high school football countdown – which is destined to be a huge driver of traffic – then something is wrong here.

If you’re looking to buy a helmet visor, yeah, you Google it and you compare prices, find out if you can pick one up in-store locally, and go from there. But an exclusive feature about a local athlete? You’re a lot less likely to do a search on that.

How did I find out about the Edwards story? Or for that matter The Post’s countdown? Facebook. The link to another countdown piece was posted there.

Anyway, The Post’s web staff may not help you out, so I will. Click here for the Post’s high school football page.

And while you’re at it, here’s another good-but-misplaced piece. It’s by Tom Renner of The Advocate, about the five starting running backs in Stamford, and it’s tossed on The Post’s site because it’s a sister publication.

That’s a no-no in the eyes of Google crawlers, which sees that for what it is, duplicate content. I’d love to see how those two articles do in the Google rankings.

I’m ready for my consultancy fee, Connecticut Post.